More in Society

5 years

Beware the Lure of Fame

One thing I’m quickly learning as my online popularity increases is that the rules change correspondingly. Where once you could pop off, make typos, and be 100% YOU, now the scrutiny and mass expectation converge to create a social construct not of your choosing, but one that’s as familiar and easy to swallow as an M&M for those following you and liking your articles and videos.

5 years

Knowing What You Know

Knowing what you know has been one of the ways that metacognition has been described. Having done some research in the area, I believe that knowing what you know is the foundation of metacognition. If you don’t know what you know, then how do you know what you don’t know.

5 years

Why the ROI of a Single Tweet is Nothing and Everything

As we start a new year, I have been thinking about a topic that often is in my brain, ROI. For most of my career in marketing I have been challenged with proving direct ROI to specific marketing efforts. While I believe proving return on investment is important, it is not always possible to prove direct singular ROI that is traceable or immediately traceable.

5 years

Don't Let Your Business Be An Arcus Brothers

I went to college in Northeast Pennsylvania where I discovered a lot of weird things. One of them was a store called Arcus Brothers. While in college a couple of friends were walking by and got conned into helping move mattresses into this dumpy old warehouse that looked like a pawn shop.

5 years
5 years

Real World Thinking

As an expert in the area of The Science of Learning, I have ignored business training needs because of a couple of comments on previous articles about how businesses don’t want their workers trained to think because that might cause unrest in a business.

5 years

Learning Transference Problem

The transfer of knowledge or learning from one situation or environment to another is one of the central long-term goals of any educational endeavor. As Bjork said in his 1994 work on training, “… long-term goal of training is to produce a mental representation of the knowledge or skill in question that allows for flexible access to that knowledge or skill. We would like the learner to be able to generalize appropriately, that is, to be able to draw on what was learned during training in order to perform adequately in real-world conditions that differ from the conditions of training.”

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