We are all guilty of convincing ourselves of our knowledge in all kinds of things, even when we really don’t have a clue. Whether we admit it or not, we all have a blind spot when it comes to ourselves.
Ask any of my management students, and they will tell you that I begin my Business Ethics lectures with Prof. Viru Sahastrabuddhe’s epic quote “This is not a philosophy class”.
Knowing whom to trust is an important social and business skill. But it’s not that simple - although it is fast. It took me only seven seconds to assess your confidence, competence, status, likeability, warmth, and, yes, your trustworthiness.
Marketing research is a big part of digital marketing. There is no doubt that it offers many opportunities for businesses to flourish online. However, there are many threats that come along with these opportunities.
In 1988, Science fiction author Isaac Asimov predicted the internet and more importantly how many of us learn today. He said, “Through computers, we'd have access to "connected libraries," which would act as a "teacher in the form of access to the gathered knowledge of the human species." He went on to say, "Nowadays, what people call learning is forced on you. Everyone is forced to learn the same thing on the same day at the same speed in class. And everyone is different. For some, it goes too fast, for some too slow, for some in the wrong direction."
Habits are tricky things. They can fuel higher levels of performance or act like kryptonite, suppressing your potential. Fortunately, we have control over habits, although some may be more difficult to form or change than others. Aristotle famously said:
No matter the industry or particular field, competition is the business of the day. Regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a competitive alternative. Your goal is to “beat” those competitors, however that might be measured—greater sales, more customers, whatever the benchmark.