More in Companies


5 years

The Types of Angel Investors

As an entrepreneur who has worked and raised funds with and from several angel investors, I have had a vast amount of experience in meeting various types of investors. Each angel is unique with different motivations for investing and different expectations from you, as an entrepreneur. By learning about the different kinds of investors, you will able to better understand their rationale and meet their expectations. That being said, there is one common factor among all angel investors: their money is theirs. This may seem like an obvious fact, but people often forget the value of someone else’s money since it is easier to spend. Simply put, with every expense, think twice because it is not your money.

5 years

Most Valuable Job Research Channels

Today, the candidate experience begins during talent attraction and sourcing, before question #1 on any application is ever filled out. Attracting candidates is one area of talent acquisition that has been overlooked in the past; yet, it is arguably the most important since it prepares organizations for current talent needs as well as future talent needs. It also gives candidates that first impression of an employer.

5 years

The Kids Are Alright: the Mutual Benefits of Mentoring

Sulu: "She's supposed to have Transwarp drive." Scotty: "Aye. And if my grandmother had wheels, she'd be a wagon." Kirk: "Come, come, Mr. Scott. Young minds, fresh ideas. Be tolerant."

5 years

Importance of Financial Planning in Business

What is financial planning for a business? Financial planning is simply the process of allocating funds to and determining how a business will achieve it different goals and objectives outlined by the business. Financial planning is almost as important as setting up a business. This is a necessity for any business belonging to any industry. Not all businesses adopt financial planning, especially small businesses who have a limited budget to spend.

5 years

How Does Advertising Work?

I am currently reading "Antifragile" by Nasim Taleb and find his take on big corporations interesting. He argues, convincingly, that most big corporations sell us useless or even harmful products, mostly through advertising. This set me thinking about the motives of advertising and its mechanisms. An idea came to me, and I made a matrix or quadrant to explain the mechanisms of advertising. This method is inspired by the "Johari Window" (known - unknown quadrant). Let’s call it Need vs. Awareness Quadrant for a lack of better word or creativity on my part.

5 years

Customer Loyalty Program for Small Businesses

Customer loyalty programs are quite viable and effective in flourishing a business. Retail businesses have already been using this technique to keep their customers simply loyal to their brand by ensuring a world class shopping experience. The formula is pretty much the same for businesses that deal in other industries as well; keep your customers happy!

5 years

The Open Plan Office

I am often asked “What is the best design to maximise workplace productivity?” and "Will an open office design be right for my business?". They are both relatively straightforward questions, but there is certainly no simple answer...

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