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How can a Hackathon Help your Business?
Does your company use hackathons? If you think that they are just for software companies and tech nerds then think again. Today every company has to be a software company and every innovator has to find new ways to meet customer needs.
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Will Artificial Intelligence Disrupt Your Profession?
Artificial intelligence (A.I.) is a technological advance for humankind that has some people excited and others terrified of what is to come. The main concern is rooted in what A.I. will do to jobs, and how we as human beings will be affected by changes in digital and mechanical techniques.
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Successful Teams Come From Leaders Who Do These 5 Things
It doesn't take a rocket scientist to figure out some professional teams are higher performing than others. Not only do high-performing teams contribute to better business outcomes, but their team members embrace the daily challenge to solve problems and achieve things together.
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Two decades ago, people made physical purchases after watching ads on billboards or televisions. But things have changed in 2019, customers prefer to make informed decisions on the Internet: Mulitiple clicks followed by a conversion.
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What Mars Can Teach us about Designing Government Services
Billionaires are battling it out to make history in today’s new space race. But what can space colonies teach us about improving the public sector here on earth and how can design teams take practical advantage?
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How to Build a Strong Brand Identity
“Beauty lies in the eyes of the beholder.” This adage is very true with regard to brand identity as well. What is a strong brand identity? As the adage indicates, it is how others perceive you, the identity or image you convey to the minds of people when they hear the name of your organization. A common pitfall that many fall into when considering how to build a strong brand identity is to believe that they know how their business is perceived. They try to see things from their own perspective, forgetting that a strong brand identity depends on ‘the eyes of the beholder,’ or how they are perceived by potential customers.
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Essential Digital Marketing Tools
From a carpenter to a doctor, everyone uses tools. There is nothing a skilled workman can do without tools. Even the simplest tool can help a man in accomplishing great things. This is very true in digital marketing. Without the right tools for digital marketing, your entire digital marketing strategy might collapse. There are a number of digital marketing tools and techniques available in the market. So how will you decide which of these digital marketing tools are right and essential for your company? Are there any specific marketing tools for small business?
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