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How Does Advertising Work?
I am currently reading "Antifragile" by Nasim Taleb and find his take on big corporations interesting. He argues, convincingly, that most big corporations sell us useless or even harmful products, mostly through advertising. This set me thinking about the motives of advertising and its mechanisms. An idea came to me, and I made a matrix or quadrant to explain the mechanisms of advertising. This method is inspired by the "Johari Window" (known - unknown quadrant). Let’s call it Need vs. Awareness Quadrant for a lack of better word or creativity on my part.
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Customer Loyalty Program for Small Businesses
Customer loyalty programs are quite viable and effective in flourishing a business. Retail businesses have already been using this technique to keep their customers simply loyal to their brand by ensuring a world class shopping experience. The formula is pretty much the same for businesses that deal in other industries as well; keep your customers happy!
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The Open Plan Office
I am often asked “What is the best design to maximise workplace productivity?” and "Will an open office design be right for my business?". They are both relatively straightforward questions, but there is certainly no simple answer...
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How Chatbots help Businesses
What makes a business successful? Is it the product or the machines behind it? To be really frank about this, it is the customers that make a business. Several studies, from Harvard Business School to organisations like Right Now have shown that customers are truly at the epicenter of a successful business.
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Are Your Leaders Leading or Managing?
Today we are seeing change at a pace not seen before. Many new leaders are being appointed and thrown in the deep end and its literally sink of swim. Some sales leaders I have seen are given a quarter to make their numbers or its into the next person. It's not healthly, but it's often reality. When I see this behaviour I know it's not the new leader where the work needs to happen but the leader of leaders.
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The Flaws Of Social Media
“My project ‘Antisocial’ has been going viral this week… which is very ironic since it points out the flaws of each social network” – Mike Campau is a Digital Artist and you may have seen his thought provoking work doing the rounds on Facebook, LinkedIn, Instagram, Twitter etc. in the past few week or so.
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SEO for Small Businesses: Tips and Tricks
Online search marketing has gained popularity over the years and from being a novelty some years ago, is now a standard feature in our daily lives. Almost every business these days, however big or small has some kind of web presence and all of them are competing for top positions in search engine results pages. Larger companies and corporations have plenty of inbound links, several years of content and a dedicated stream of visitors, so it is no surprise when they manage to hog the top positions in search engine results.
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