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5 years

4 Effective Content Marketing Tools you Must use

“Content marketing” has definitely become a buzzword, where people are interacting more over the Internet than the real world. Content marketing is one of the growing trends of digital marketing. With more and more organisations publishing useful content to their customers, content marketing has become a necessity to establish authority and define your brand in the digital era. 

5 years

A Radically Violent Innovator

In 1984 a young manager called Zhang Ruimin took control of a loss-making fridge factory in Qingdao, China. He was appalled at the low standards of workmanship and quality in its products. In a dramatic expression of his wrath he gave out sledgehammers and asked factory workers to join him in smashing 76 faulty fridges in front of a large group of shocked employees. The message was clear – poor quality was no longer acceptable: Zhang Ruimin

5 years

The Impact of Social Media on your Business

We live in a world where people crave likes and followers on social media but don’t care about being liked by their next door neighbor. Social media effectively controls the lives of millions around the world. No wonder businesses have found ways to harness the impact of social media on business. The use of social media for marketing purposes is an aspect of the digital marketing strategy.

5 years

Why Fake It Until You Make It Doesn't Work

You’re nervous, uncertain, or insecure, and you need to project confidence. Why can’t you hide your nervousness and just fake it?

5 years

7 Things in Leadership That Require No Talent But Create Great Success

Oftentimes, we equate talent to what makes someone successful, leadership included.

5 years

4 Tips to Boost the Visibility of Your LinkedIn Company Page

LinkedIn, one of the most prominent professional networking channels, has grown rapidly since its inception in 2002. 

5 years

Life on Facebook

Last Friday, one participant asked me an interesting question.

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