“Content marketing” has definitely become a buzzword, where people are interacting more over the Internet than the real world. Content marketing is one of the growing trends of digital marketing. With more and more organisations publishing useful content to their customers, content marketing has become a necessity to establish authority and define your brand in the digital era.
In 1984 a young manager called Zhang Ruimin took control of a loss-making fridge factory in Qingdao, China. He was appalled at the low standards of workmanship and quality in its products. In a dramatic expression of his wrath he gave out sledgehammers and asked factory workers to join him in smashing 76 faulty fridges in front of a large group of shocked employees. The message was clear – poor quality was no longer acceptable: Zhang Ruimin
We live in a world where people crave likes and followers on social media but don’t care about being liked by their next door neighbor. Social media effectively controls the lives of millions around the world. No wonder businesses have found ways to harness the impact of social media on business. The use of social media for marketing purposes is an aspect of the digital marketing strategy.
You’re nervous, uncertain, or insecure, and you need to project confidence. Why can’t you hide your nervousness and just fake it?
Oftentimes, we equate talent to what makes someone successful, leadership included.
LinkedIn, one of the most prominent professional networking channels, has grown rapidly since its inception in 2002.