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3 years

5 Powerful Link Building Techniques

If you’re a business owner and own a website, you’re probably aware of the importance of link building. Without high-quality links pointing towards your website, your chances of ranking well certainly decrease. And isn’t the entire point of a well-designed website for it to rank well on search engines?

3 years

Raid on Entebbe - a Tale of Two Leaders

On June 27 1976 Air France flight 139 from Tel-Aviv to Paris was hijacked following a stop at Athens airport. Security at Athens was lax and four terrorists boarded the flight. Two were German, Brigitte Kuhlmann and Wilfried Bose and two were Palestinian. The plane was forced to fly to Benghazi, Libya, for refuelling and then on to Entebbe in Uganda where President Idi Amin showed his full support for the terrorists. Four more terrorists joined the group there. Jewish and Israeli passengers were separated from non-Jews who were released. The Jews were placed under the guard of the terrorists and the Ugandan Army in the airport terminal. The Air France crew courageously agreed to stay with the hostages.

3 years

Today's Standard Practices will come to be seen as Yesterday's Errors

In 1865 an eleven year old boy, James Greenlees, was run over by a cart in Glasgow. He was rushed to the Royal Infirmary with a gashed leg containing a multiple fracture. The normal outcome of this kind of injury at the time was either amputation or death through infection (or sometimes both). Fortunately for Greenlees, the surgeon who treated him was Joseph Lister.

3 years

A Strategic Imperative for Anticipatory Leaders Is Cognitive Performance

AI and cognitive computing have grabbed headlines. Yet, anticipatory leaders know that the elevation of cognitive performance among teams is key to maximize results. Leaders need to help their teams of professionals improve how they envision opportunities, manage downside risks and achieve greater results. Cognitive computing has to do more than deliver data-driven insights to their minds. It must help teams shape outcomes, act on implications and professionalize role-based, cerebral processes in the form of software processes. That’s where cognitive performance is front and center.

3 years

Inflexion Point, September 2018

Welcome back to Inflexion Point, the monthly on the insights from the domains of creativity, innovation and strategy.

3 years

How to Create Email Marketing Content

Email marketing is one of the prominent ways to promote products and services to your existing customer base as well as potential future customers. This is because it helps a business reach out to its audience in a more personalized and effective way, in the inbox of a person, a space that is highly personal to any individual. Think about it, if you manage to get their attention in this space, with the right marketing and effective copy, you could be turning all your prospects into customers.

3 years

Top 7 Advantages of Social Media Marketing

In today’s fast-paced era, social media is no longer an option for brands, individuals and businesses.