During this last week, Elon Musk has taken a wrecking ball to his personal brand and provided a lesson in how not to manage your public persona, your brand, and your personal credibility.
Most business owners want to get more exposure on Google to increase exposure and drive more sales. Our dependency on Google is not new. If we do not know something, the answer is Google. We never think of this while using Google, but we search for answers using something called keywords. Sometimes you may type something and not find the right results for it. In such cases, you might try revising your keywords or what you searched for.
Amazon supremo Jeff Bezos looks like he is about to beat Elon Musk and Richard Branson to launch the first ever consumer tourism trips into space.
Start-ups often fail. That is a fact of life that just has to be dealt with. All your ideas may not be feasible. All your dreams might not be doable. Sometimes, start-ups succeed when the right idea is fed into the right market by the right team at the right time. This is putting it simply. There are many reasons for failure and many reasons for success. A clear understanding of the two is what it takes to make a successful enterprise. The trick is to learn, not just from your own mistakes, but from the mistakes of others. When others sink, go through every problem with a fine-tooth comb and make sure you don’t head down the same road. When it can be avoided, why sink and learn after you have drowned when you can learn without touching the water? That isn’t to say, you will never fail. Just avoid taking untimely dips as often as possible.
A few weeks ago I posted a video about the fashion industry and was inundated with comments from disgruntled readers saying that LinkedIn was not the place to feature such content and it belonged on Facebook. I countered the criticism by saying that LinkedIn is about all types of business and fashion itself is a $1.2 trillion global industry and as such deserves as much attention as other (so-called) traditional businesses.
On a Friday morning I received a cryptic email from my Vice President’s Executive Assistant. It said that our super boss had resigned in the morning and it was also his last day at work. As this person was instrumental in hiring me, I worriedly called one of my friends who is also my confidant. He told me it was a common practice in his organisation to relieve senior leaders immediately after they resign. On most occasions, it’s within a day. OMG! I told myself, this is the scariest part of being a leader!
We wouldn’t be wrong in calling this a digital age where the Internet and technology are defining the way we live and work. Today, technology also plays a huge role in marketing. If you are associated with any business or are a business owner, you are probably familiar with the importance of the Internet and technology in the role of advertising and marketing a business.