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6 years

Inescapable Reasons for a Board Level Digital Strategy Now!

Digitisation has barely started – new business models are evolving rapidly – competitors emerge from unexpected places and resourcing your digital journey will come at the price of a radical transformation for many.

6 years

Can a New Brand Launch Totally Depend on Digital Marketing?

How do you come to know about a new brand/product launch? Print media? Television advertisements? Word of mouth? Brand launch events? There can be ‘n’ number of ways to do so, but the most popular today definitely has to be digital media. Now, the question that arises is can a brand launch be isolated from all other medias and just be relied on this new platform?

6 years

The Correlation Between Setting Goals And Becoming Productive

In the 1950s, Japan was recovering from the after-effects of World War II. The country was focused on growing its economy. A large population resided in the cities of Osaka and Tokyo, which were separated by 320 miles of train track. Large amounts of raw material and labor were transported on those rail lines. However, the mountainous terrain and redundant railway system meant each journey could take up to twenty hours.

6 years

Entrepreneurs, Beware of the C-fallacy!

Before we go into avoiding the C-fallacy, let’s explain what it means. The C-fallacy refers to the Concorde fallacy, more famously known as the ‘sunk cost fallacy;’ a common type of human behaviour which makes us continue to do something that is of no value because of our emotional attachment and sense of ‘loss’. Simply put, it is the difficulty, humans face in making a rational decision on a failing project, when they have invested time, money, effort and belief into making it work. They would rather continue to waste their time, energy and money, rather than feel the pain of losing what they worked so hard for.

6 years

Mansplain? Hangry? Find Out What These New Words Actually Mean

So my little snowflakes, do you have a few minutes to let me mansplain to you my top 10 new words that have just been added to the Oxford English Dictionary? Well let's get on with it because I'm getting hangry.

6 years

What Leader Profile Are You?

A sense of real frustration had set in. The team wasn't meeting the expectations I had for them and not one team member seemed to be getting better. It felt as though we were stuck in quicksand with no relief in sight. So I did what most inexperienced leaders do, made changes on the team.

6 years

Disruption in the Workplace

In this high speed changing environment, the workplace is not immune from the impact, or opportunities, of digitisation. The changes in the world, driven by digital transformation, is having a fa – reaching effect on how, where, why, and when people work – and how companies, and businesses choose to resource their enterprise. In this article, we will take a high level look at what is causing disruption in the work place by considering what is happening today and is projected in the near term (looking at the landscape and perspectives), organisational responses, and future employment models.

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